The best way to understand how the Mobile Juice Factory works is to watch this brief video:
In British Columbia, we are fortunate to have fruit goodness right in our own back yards. Unfortunately, tons of fruit is wasted every year, much being dumped into landfills. Juicing benefits:
The largest volume of pressing is done for apples, simply because that is the largest volume of fruit produced locally. The Mobile Juice Factory can also press pears.
In 2015, the Mobile Juice Factory was set up to allow for the juicing of pitted fruit such as cherries, peaches, apricots, plums, and berries.
Not at all! Fruit marketing boards are very selective with the kind of fruit they accept. The fruit must be a certain size, a certain colour, without any blemishes and picked in their prime. As a result, the fruit that is juiced may be too big or two small, not the perfect colour, may have a nick on the skin or picked slightly after their prime.
The name of the juice produced from pressing apples can vary from country to country, and region to region.
In many regions, apple juice that is cloudy, or what we like to call ‘natural’ (produced simply by pressing apples), is called ‘cider’. In some areas ‘cider’ is considered alcoholic, so non-alcoholic juice must be called ‘soft cider’.
In many regions, only juice that has been clarified can be called ‘juice’.
You will notice that the juice obtained from pressing is cloudy (natural), compared to most juices purchased in retail outlets. That cloudiness is the signature of simply pressed juice. It hasn’t undergone the additional processing to make it clear.
The product produced from the Mobile Juice Factory is clean fruit, pressed, flash pasteurized, and packaged. That is it. Nothing is added.
Fruit juice that you purchase in a retail outlet may be subject to additional levels of processing including creating concentrate from the original fruit juice (removing the water), storing and shipment, rehydrating (changing it back from concentrate to the original juice, by adding water, adding sugar to match the natural levels of non-concentrated juice) and filtering. Juice concentrate is produced from countries all over the world.
The world’s number one source of apple juice concentrate is China, followed by Argentina and Chile. Imports are mostly concentrated non-frozen. (Source: Agricultural Marketing Resource Center, July 2013)
We don’t call it ‘cloudy’; we call it ‘natural’. The natural juice is a result of the minuscule pieces of apple that pass through the pressing cloth. Only when it is filtered (removing the tiny pieces of apple) several more times, will the juice become clear.
Did you know that Extra Virgin Olive Oil is called that because the oil is produced from the first press of the olives? That makes the olive oil ‘extra’ or premium. We like to believe the same is true for apples. The less it is processed, the more natural the juice is.
The juice can last up to one year unopened, 3 months after opening. It does not require refrigeration.
Special packaging and the flash pasteurizing. In particular, the spout that releases the juice does not allow air to be drawn into the package, and that extends the shelf life. Mobile Juice Factory juice is flash-pasteurized. It is exposed to high temperatures for a few seconds. If the correct temperature is not reached for the specified amount of time, the press shuts down.
Orchardists are the primary users of the Mobile Juice Factory, simply because they have a high volume of fruit.
Private tree owners can also turn their fruit into juice. Public juicing events are scheduled during the harvest. Bring your apples (clean and free of debris) to an event and go home with freshly-pressed juice. On occasion, neighbours with many fruit trees and a sufficient amount of fruit will schedule a Mobile Juice Factory session, exclusively for their group.
100% apple juice is when the juice comes strictly from apples and no other fruit. That is why even if juice comes from concentrate, it can still be classified as 100% apple juice. If apple juice is mixed with any other fruit juice, it can only be called “juice”. The proportions should also be stated on the packaging such as “90% apple juice and 10% pear juice”. Juices are sometimes blended to create different tastes. If Delicious apple juice is blended with Ambrosia apple juice, it is still 100% apple juice.
All Mobile Juice Factory juice boxes can be purchased at Kalala Organic Estate Winery, 3361 Glencoe Road, West Kelowna, BC V4T 1M1; (250) 768-9700; www.kalala.ca
Visit the following orchards, farms and businesses to purchase our delicious, fresh pressed Okanagan apple, pear and mixed juices:
Brookside Organic Gardens, 5393 East Vernon Road, Vernon, BC V1B 3J7; (250) 260-6990
Bylands Garden Centre, 1600 Bylands Road, Kelowna, BC V1Z 1H6; visit website
Grand Forks Farms, 6015 Spencer Road, Grand Forks, BC V0H 1H5; (250) 442-3514
Hanna & Hanna Farm Market, 3181-11 Avenue NE, Salmon Arm, V1E2S8; (250) 832-4574; visit website
Harker’s Organics, 2239 Agar Road, Cawston, BC V0X 1C2; (250) 499-8909; visit website
Hazeldell Orchards, 1980 Byrns Road, Kelowna, V1W 2G4; (250) 862-4997; visit Facebook page
Lepp Farm Market, 33955 Clayburn Road, Abbotsford, BC V2S 7Z1; (604) 851-5377; visit website
Matheson Creek Farm, 29 Eastside Road, Okanagan Falls, BC V0H 1R5 ; (250) 497-8989; visit website
Nuleaf Produce Market, 740 Fortune Dr, Kamloops, BC V2B 2L1; (250) 376-8618; visit website
Open View Orchard, (778) 847-7447
Orchard Hill Cidery, 3480 Fruitvale Way, Oliver BC, V0H 1T1; (250) 689-0240; visit website
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