It is hard to believe that many households in British Columbia have never experienced orchard-pressed apple juice.
With the abundance of orchards in many areas of our province (Vancouver Island, Thompson-Okanagan, Cariboo and Kootenays), delicious juice is plentiful “right from our own backyard”!
The sad reality is that tons of viable fruit ends up in landfills every year.
Fruit marketing boards have strict guidelines when selecting fresh fruit for market; fruit can’t be too small or too large, must be just the right colour, picked in their prime, and have no skin blemishes.
The result is tons of fruit that can’t go to the fresh fruit market. What if all those bins of blemished, off-colour or tiny fruit didn’t have to be thrown out every October?
What if there was a way you could use the fruit to create something wonderful?
The Mobile Juice Factory travels right to the orchards to press fruit into delicious juice. This avoids the fruit going through an additional transportation phase. In less than an hour, the Mobile Juice Factory can turn 1,760 pounds of apples into 500 litres of fresh, flavourful juice ready for thirsty consumer’s mouths.
It’s good for you, good for the earth and good for the community.